They all share a similar fashion style which was invented by their leader, Musume who combined elements of the 'kogal,' 'gyaru,' and 'ganguro' fashion trends. 'The Bullies,' also known as 'The Popular Girls' and as 'The Gyarus,' are a group of 5 girls who hold a high degree of influence over the social standing of other students at Akademi.
They wear colourful makeup and have painted nails. They all each wear bracelets and scrunchies on both wrists, and have a pastel cardigan tied around their waists, along with a book bag to match. They all have various themed accessories. They all have tanned skin and light blonde hair, styled in various messy fashions with brightly colored dyed streaks and/or tips. All five of the girls wear the default school uniform unless customized by the player, but they wear shorter skirts.